I’m a Barcelona-based art director and visual designer working across beauty, fragrance, product and fashion.
I develop visual concepts and turn them into finished image systems, from the initial direction and image development to compositing, retouching and final delivery. My work pays particular attention to product presence, skin, light, materials and consistency across a series.
Before developing my independent practice, I spent more than eight years producing e-commerce visuals at Veepee / Privalia. That experience shaped a practical approach to deadlines, feedback, brand consistency and production.
Generative tools are part of my workflow when they help expand or accelerate the process. The value of the work lies in the decisions around them: direction, selection, correction, product fidelity and finish.
For roles, collaborations or project enquiries, get in touch.