La Mer
Independent skincare visual study
A conceptual campaign developed around La Mer The Concentrate, exploring marine textures, translucent materials and sculpted light to express hydration, protection and regeneration.
A conceptual campaign developed around La Mer The Concentrate, exploring marine textures, translucent materials and sculpted light to express hydration, protection and regeneration.
I developed the project from initial concept and visual direction through AI assisted image production, composition, refinement and post production, creating a cohesive system of product images, macros and campaign applications.
Independent speculative project. Not affiliated with La Mer.