Fictional fragrance campaign
A fragrance concept built around black glass, serpent texture, skin and controlled red light. The direction uses tension and material contrast to create a dark luxury identity without losing product clarity.
The visual language was developed across still imagery and motion, maintaining the same treatment of surface, colour and atmosphere.
Role: Art direction, product concept, AI-assisted visual development, retouching and motion direction.
From still image to motion.
Extending the visual system into time, texture and atmosphere.
Transforming visuals into a complete campaign language.
Transforming visuals into a complete campaign language.
Independent conceptual project. Fictional brand and product.
