DIVINE
Independent fragrance campaign study
Inspired by Jean Paul Gaultier Divine, this series translates the bottle’s amber glass, gold metal and sculptural form into a visual world built around warm reflections, skin and light.
The direction was developed across product imagery, beauty visuals and short-form motion to explore how one visual language could remain consistent across different campaign formats.
Role: Art direction, AI-assisted visual development, image selection, retouching and motion exploration.
The static image system was expanded into motion through an AI-assisted storyboard workflow, exploring how a visual direction can become short-form luxury content for social media.
Independent speculative project. Not commissioned by or affiliated with Jean Paul Gaultier.
