Fictional beauty campaign
AXIS 01 explores precision and identity through a clinical visual language. A fictional eyeliner becomes the centre of a campaign system combining sharp cosmetic detail, controlled skin, engineered chrome and restrained light.
The project extends from portrait and product imagery to macro details, branding and campaign applications. Each image was selected and refined to maintain the same treatment of surface, contrast and material.
Role: Art direction, product concept, AI-assisted visual development, retouching and visual system design.
Independent conceptual project. Fictional brand and product.
